tony and randi escobar share it forward academy
tony and randi escobar share it forward academytony and randi escobar share it forward academytony and randi escobar share it forward academy
tony and randi escobar share it forward academy
network marketing for dummies
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network marketing for dummies
network marketing for dummies
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network marketing for dummies
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"Smiling and listening are two very commanding and valuable strategies of communication. Smiling is one way to solve many of life's challenges, listening is one way of evade them."

"Never stop smiling and people will get sick and tired of disappointing you. Nothing irritates the naysayer more than someone smiling."

 - Tony Escobar
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By Rod Nichols

Want to work from home on your spare time?
Then network marketing may be the business you're looking for.

Be In 1979, I viewed my first network marketing presentation and fell in love with the concept. At that time, I was a corporate manager for a Fortune 100 company. I had graduated from college with a business degree and set out to climb the corporate ladder to success. However, those circles drawn on the white board to represent network marketing during that presentation opened my eyes to the future of business.

Nearly 27 years later, I'm convinced that network marketing is the wave of the future in business. It's a powerful marketing model that's sweeping the world and will have a greater impact than franchising. Bold statements? The balance of this article will provide the proof.

Fortune magazine called direct selling (of which network marketing is the largest segment) "the best kept secret in the business world." It has experienced 91-percent growth in the last 10 years with annual sales in excess of $30 billion in the United States, and $100 billion worldwide. Financial experts say it's a "recession proof" industry. Billionaire Warren Buffet, after purchasing a network marketing company, called it the best investment he'd ever made. Tom Peters, author of In Search of Excellence, calls it the first truly revolutionary shift in marketing in the last 50 years.

Why the Interest in Network Marketing?

The main reason so many people are entering network marketing is that it fits the current marketing trends. If you haven't figured it out by now, the baby boomers (those born between 1946 and 1964) are in control. Seventy-six million strong in the United States, and over a billion worldwide, the boomers have dictated what's hot, from baby food to fast food to minivans to SUVs. Now the boomers are looking for products that'll help them look and feel younger, and for ways to secure their financial future and enjoy more time freedom. Network marketing offers the answers.

Tired of the corporate rat race, many people are starting home businesses in record numbers. CNN reported that a new homebased business is started in the United States every 11 seconds. The home-business boom is the next big trend, and network marketing is one of the hottest home businesses available. It offers low start-up investment and monthly overhead, and entrepreneurs can start part-time, while still employed, and build the business to replace their current job income. Age, gender and race aren't barriers in network marketing; in fact, well over half of the success stories are women.

Is Network Marketing for You?

There are no perfect or right type of people for network marketing. There's a common myth that network marketing is all about selling, so many people who don't see themselves as "salespeople" shy away from it. The truth is, most of the people who are a huge success in network marketing aren't sales types, and tend to be more introverted. I'm a good example, since I built my business almost entirely through the internet. I've done only a handful of personal presentations, and I hate selling people things. In my travels and my interviews of top network marketing income earners, I find that most of them hate selling. They build their business by listening for people's needs and wants, and then providing an answer. I ask questions to uncover problems.

People aren't looking for products, services--or even business opportunities; they're looking for solutions to life's problems. Now, I can't solve them all with network marketing, but for many I can. So, I'm not in a sales business; rather, I'm in a problem-solving and dream-building business.

In fact, the biggest reasons why people are flocking to network marketing are time leverage, residual income, and tax benefits. Network marketing is one of the few businesses that doesn't require employees, yet enables the owner to leverage his or her time by building a network of independent businesspeople. This network, which purchases and sells products or services, generates a residual income for the owner. Unlike the income earned at a job, which stops when the work stops, residual income continues on long after the work is completed. As exciting as leverage and residual income are, boomers love the tax benefits of network marketing. Tax expert Sanford Botkin says that a network marketing home business can result in tax savings of $3,000 to $9,000 per year.

The final reason why so many people of all ages are interested in network marketing is the internet. Success requires a business owner to build a large network of people who buy and sell products/services and recruit others who'll do the same. The internet now enables network marketers to build national and international businesses from the comfort of their home. No more early-morning alarms and high-stress commutes; all the work can be done from a bedroom with a computer and telephone.

Thanks to the internet, people can now work from the comfort of their home, and within a few months to a few years, build a large international business. The income from this business will secure their financial future and provide more free time to truly enjoy life. The best part is that anyone can do it.

In the movie The Graduate, a young Dustin Hoffman was told that the future was in plastics. I'm here to tell you that the future is in network marketing, and that future is now.
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"Day to day as you go about your business, it is almost inevitable that your faith and confidence will be challenged. You may at times find yourself surrounded by others and standing in the minority or even standing alone. Magnify your determination and your enthusiasm and Dare to stand alone above the crowd."

 - Tony Escobar
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"Rod Nichols has been involved in the network marketing industry since 1979 as a consultant, trainer and author. His articles, bi-monthly newsletter and books can be found at his website,
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Deciding if Network Marketing
is Right for You?
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Here is a list of Pros and Cons of getting involved and committing to Network Marketing.  
This list is provided to help you decide if Network Marketing is really for YOU.


  • Network Marketing requires only a minimal investment in comparison to investing in a franchise or a traditional business.
  • You are your own boss and are able to set your own routine and working hours (time freedom).
  • Network marketing companies already have an established infrastructure and compensation plan.
  • Sponsors, mentors, and company representatives are available to help you build your skill sets, confidence, and success formulas.
  • Network marketing universally provides ongoing motivation in the form of phone calls, webinars, meetings, seminars, CD's, DVD's, and other networking resources.
  • Network marketing often helps you build self confidence and personal development opportunities which transfer to character development and improved life skills.
  • Network Marketing typically provides support by sponsors and mentors who guide you throughout the learning and growth processes.
  • Network marketing people typically don't experience the office politics or "corporate" abuse of power by managers and administrators.
  • A career in network marketing is historically known for reducing participant's stress levels.
  • Some network marketing companies allow you to purchase products and/or services at a significant discount.
  • Network marketing can generate significant retirement income and greater than normal free time to spend with family or on personal products.
  • When done correctly, network marketing can be extremely profitable and rewarding.


  • Even though you are your own boss, you may have to periodically attend seminars and meetings, and wear business attire even if you may not like it.
  • Getting involved in network marketing can be embarrassing for some people when they are ashamed to tell their friends, family and neighbors that they are involved in "another MLM scheme".
  • Some network marketing companies limit your creativity and public presence by putting various restrictions on the methods of marketing and advertising you prefer.
  • Without commitment and hard work, (like any other venture), network marketing historically suffers from a low success rate.  To be successful, network marketing needs to be taken seriously and treated like a "real job".
  • Again, if you don't plan to be committed and involved, network marketing can become "a money pit" if you are required to spend monthly on products, sales leads, and training, etc..
  • You may not agree with your sponsor's, mentor's, or the company's general attitude.
  • You may be required to compete with your peers in your marketing area.
  • Usually, it's important to be an effective communicator and/or speaker.
  • Some people feel intimidated (usually those with lower self esteem) when they attend seminars and other meetings.
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Network Marketing For Dummies
By Zig Ziglar, John P. Hayes

The Ten Commandments 
for Network Marketers

What does it take to be a top network marketer? The following standards demonstrate the qualities of leading network marketers and should be used as a guide for the profession:

  • Thou shalt build your business on a character foundation and practice the Golden Rule as you build.
  • Thou shalt not make unto anyone false perceptions of the income opportunity or the "miracles" your products will work on their health.
  • Thou shalt not take the name of your company for granted or use it in vain, thereby becoming a product of the product.
  • Thou shalt remember your workdays to keep them productive and the Sabbath to keep it holy.
  • Thou shalt not kill the dreaming spirit of any new distributor and remember that you are responsible to those you sponsor, but not for them.
  • Thou shalt not commit any impurity within your organization or company worldwide.
  • Thou shalt not bear false witness concerning any part of the company's growth, mission, or products.
  • Thou shalt not covet thy crossline's sales organization, nor steal the downline of another company.
  • Thou shalt remember to keep God first, family second, and your company third in priority.
  • Thou shalt honor thy upline and downline that thy days within the company may be long and enable you to build a substantial residual income.
characteristics of a top network marketing company
Network Marketing For Dummies
By Zig Ziglar, John P. Hayes
Questions to ask before joining a network marketing company
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Network Marketing For Dummies
By Zig Ziglar, John P. Hayes
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Tony and Randi are legends in the network marketing profession, having built an organization numbering over 1.2 million people, accounting for sales exceeding $1.2 billion. ​Tony and Randi have been recognized and honored by the United States Congress and governors from 14 states, acknowledging their contributions and successes.
The Share-it-Forward Academy - Your Network Marketing Resource Center

Tony and Randi Escobar are the founders of the Share It Forward Academy an organization that goes far beyond conventional and traditional network marketing training and education.  The Share It Forward Academy is where network marketing distributors can go to receive primary, yet powerful and inspirational education that will positively impact and grow their network marketing businesses.
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