HomeAbout UsPlanToolsShare It ForwardThe AcademyVideosLinksContact UsBLOG

paper and pencil
paint and paint brush
Your privacy is extremely important to us and will NEVER be shared with anyone!
teacher with blackboard
tool and tool box
Sign InView Entries
Please sign our Guest Book!
certificate of graduation
Earn Your Share-it-Forward Diploma
The Growth of Network Marketing in 2011

Network Marketing Statistics

  • Sales increased $1.3 billion between 2010 and 2011
  • There are 15.6 million direct marketing sellers in the United State alone
  • Network marketing outgrew the United States GDP (Gross Domestic Product) by 0.7 percent

"There is good news coming from the direct selling segment," said Direct Sellers Association (DSA) president Joseph Mariano. "Despite the economic climate, direct selling continues to be a source of income and support for independent consultants across the U.S."

The U.S. direct selling market grew faster than the overall U.S. economy, which grew 3.9 percent as measured by gross domestic product (GDP).

There were many new companies that experienced growth exceeding 67 percent. Average retail sales increase over 28 percent.

"Growing a small business when the economy is struggling is a tall order," said Mariano. "As an industry that celebrates entrepreneurship, the achievements made in 2011, particularly by small direct selling companies, is remarkable."

DSA released the findings of its 2011 Growth & Outlook Survey during a joint announcement with the World Federation of Direct Selling Associations at the DSA Annual Meeting ( in Grapevine, Texas.

The U.S. was ranked as the top direct selling market in the world in 2011. Japan came in second with $23.9 billion, followed by China with $16.3 billion, South Korea at $12.8 billion and Brazil at $12 billion.

"Around the world, the stories of the incredible journeys many people have taken to success through direct selling tell a poignant tale of individual achievement", said Alessandro Carlucci, CEO of Brazilian direct selling company Natura Cosmticos and WFDSA chairman. "It is through our global statistics that we can begin to paint a picture that conveys the economic and social benefits direct selling provides."

Global direct sales increased 10 percent from $139.7 billion in 2010 to $153.7 billion in 2011, according to Carlucci.  Additional findings from the DSA 2011 Growth & Outlook survey are available

View the fact sheet at (

About the Growth & Outlook Survey

The Growth & Outlook Survey captures the annual size and scope of the direct selling industry in the US. It also provides direct selling companies important operating benchmarks to help them measure their effectiveness in the marketplace. DSA conducts the study from March through May each year.

About the Direct Selling Association

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to customers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style.

In 2011, U.S. direct sales were more than $29.87 billion with nearly 16 million direct sellers nationwide. The vast majority are independent business people “micro-entrepreneurs“ whose purpose is to sell the product/service of the company they voluntarily choose to represent.

Approximately 90 percent of direct sellers operate their business part-time. For more information, visit
fact sheet u.s direct sales 2011
yellow line
HomeAbout UsPlanToolsIdeasShare It ForwardThe AcademyVideosContact UsFear
Escobar ArticlesStatisticsMembers AreaLinksGetting StartedeBooksDecidingI WillHealth & WellnessEnroll
QuizQuotesTaxesSite MapBlogSkillsArticles

Here's Your Opportunity!

Tony and Randi are legends in the network marketing profession, having built an organization numbering over 1.2 million people, accounting for sales exceeding $1.2 billion. ​Tony and Randi have been recognized and honored by the United States Congress and governors from 14 states, acknowledging their contributions and successes.
The Share-it-Forward Academy - Your Network Marketing Resource Center

Tony and Randi Escobar are the founders of the Share It Forward Academy an organization that goes far beyond conventional and traditional network marketing training and education.  The Share It Forward Academy is where network marketing distributors can go to receive primary, yet powerful and inspirational education that will positively impact and grow their network marketing businesses.
We Share the
Tools You Need
We Share Ideas Vital to your Success
We Share ways to Plan and to Succeed
We Teach you how
Share it Forward
Purchase Access to Member's Area
tony and randi escobar's photo
network marketing sales volume word-wide
Network Marketing Sales Volume World-Wide
sign-up logo
member's are button
member's are buttonmember's are buttonmember's are button
member's are button
round gold and silver vault door
Exclusive Member Area